Jefferson City CVB

Part of the rebranding of the state capital. Market research revealed that the city was perceived as stale and barren; dominated by government buildings. The new guide is visually more intimate and shows many of the large governmental edifices in their true environment—surrounded by trees and park-like landscaping.The colorful guide is visually organized and conveys a lot of information in a helpful, easy to read format.

Advertising Identity Public Relations Web Design