In the ideal world, we prefer to start with a strategic direction. We use a strategically targeted, yet surprisingly simple, approach called the Communication Flightpath™.
We customize our Flightpath™ for the specific needs of each client and their unique situations.

The Communication Flightpath™ helps define the process Glennon will use to solve your marketing problems. This process identifies consumer perceptions, competitive opportunities and key benefits specific to your business. Key benefits are then massaged into a strong positioning which we expose to consumers and then translate into a creative Ignition™ document for implementation across the marketing mix.

The Ignition™ document contains basic steps that take the key consumer insights, benefits and positioning and translates them into a set of blue prints to be used in the development of the creative work.

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